Good Food Events
2023-Present
Branding, Food-Events Design
Good Food Events is an extension to Good Food, bringing a well-written passion for food and drink to life with unforgettable, in-person experiences. Partnering with leading venues, chefs and sponsors, these one-off events showcase Australia’s best vibes and culinary talent.
As the lead and sole designer for this project, tasked with crafting a brand identity that was a visual feast and captured Good Food Events’ excitement towards bringing people, talent and bold flavours together. With an ever-rotating lineup of partners, cuisines and event themes to consider, the identity had to be strong on its own yet easy to adapt. A challenge point was to bring unique imagery into the identity as there would often be a lack of access to photography before an event.
As the lead and sole designer for this project, tasked with crafting a brand identity that was a visual feast and captured Good Food Events’ excitement towards bringing people, talent and bold flavours together. With an ever-rotating lineup of partners, cuisines and event themes to consider, the identity had to be strong on its own yet easy to adapt. A challenge point was to bring unique imagery into the identity as there would often be a lack of access to photography before an event.
Solution
A feast of colour, shapes and high-octane images, the visual identity of Good Food Events offers a glimpse into the memorable experiences they curate at their events. Built around food-inspired silhouettes and playfully layered copy, this distinct set of elements can be endlessly adapted to the themes and partners of each event while maintaining its bold point of view. The hero font, Victor Narrow, strikes a perfect balance between classic and modern and the pairing of upright and italic styles captures the collaborative spirit of Good Food Events.
Working closely with the Good Food Events team, I led the creative direction from end to end, presenting progress at regular checkpoints and refining designs to align with their vision. Since its launch, I’ve developed brand guidelines and delivered 10+ events, all while maintaining and evolving the brand’s expression.
