Kim (김)
2018
Packaging
Kim (김) is a seaweed snack sold as a luxury souvenir from Jeollado, a province in Korea known for its seaweed exports. Weaving a story between user and product, the box drawer design is reusable for storing ephemera and memories from the customer’s visit to Korea. The box becomes an object to be treasured, giving it a second life and minimising wastage.
Kim’s name has two meanings. ‘Kim’ is the name for edible dried seaweed (a fixture in Korean cuisine) and the most common surname in Korea. These two ideas present Kim as a quintessentially Korean product.
Kim’s packaging does not use imagery. Instead, its natural colours and flecked paper subtly allude to the product in invitation to eat with the eyes. Die-cuts of the Korean flag and a string knotted in traditional style proudly display Kim’s quality and heritage.
Labelling requirements are concealed beneath the box so that it can sit quietly in its new home without looking like food packaging.
Kim’s name has two meanings. ‘Kim’ is the name for edible dried seaweed (a fixture in Korean cuisine) and the most common surname in Korea. These two ideas present Kim as a quintessentially Korean product.
Kim’s packaging does not use imagery. Instead, its natural colours and flecked paper subtly allude to the product in invitation to eat with the eyes. Die-cuts of the Korean flag and a string knotted in traditional style proudly display Kim’s quality and heritage.
Labelling requirements are concealed beneath the box so that it can sit quietly in its new home without looking like food packaging.
