BT-B
2019
2. ‘A trail of bread crumbs traced their journey’
BT-B extends on BT-A, highlighting the reductive nature of classification and profiling processes. These processes impose singular interpretations of people, with little regard for nuance. As users journey through the internet, they leave behind a data trail (‘breadcrumbs’) that is used to algorithmically profile them. However, how accurate are these profiles? Applying a flawed method of profiling, BT-B reflects the fallibility of systemised online profiling.
How it works
A user’s ‘identification number’ from BT-A is inputted into a search engine. The relevant search results are used to fabricate an inaccurate profile of the user and their behavioural patterns.
For example, multiple search results for power tools may identify a user as male. Though generalising (e.g. using traditional constructs and stereotypes) is problematic, BT-B demonstrates the implications of neglecting how data is interpreted with bias.
How it works
A user’s ‘identification number’ from BT-A is inputted into a search engine. The relevant search results are used to fabricate an inaccurate profile of the user and their behavioural patterns.
For example, multiple search results for power tools may identify a user as male. Though generalising (e.g. using traditional constructs and stereotypes) is problematic, BT-B demonstrates the implications of neglecting how data is interpreted with bias.
